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Lululemon Athletica Inc., including its various subsidiaries, focuses on the design, distribution, and sale of activewear and related accessories for both women and men. The company operates through two primary divisions: its own network of retail stores and a direct-to-consumer sales channel. Its product line features athletic apparel such as pants, shorts, tops, and jackets, all crafted for a healthy, active lifestyle and suitable for a range of physical pursuits like yoga, running, training, and other intense workouts. Beyond clothing, Lululemon also offers fitness-related accessories and footwear. The company employs a diverse sales strategy, reaching customers through its extensive chain of company-operated stores, as well as via outlets and warehouse sales. It also leverages an interactive digital workout platform, a network of wholesale partners (including yoga studios, health clubs, and fitness centers), temporary retail spaces, and various license and supply agreements. Direct sales to consumers are facilitated through its mobile applications and the official lululemon.com e-commerce website. As of January 30, 2022, Lululemon boasted 574 company-operated stores operating under its brand name across numerous international markets. These include the United States, Canada, the People's Republic of China, Australia, the United Kingdom, Japan, New Zealand, Germany, South Korea, Singapore, France, Malaysia, Sweden, Ireland, the Netherlands, Norway, and Switzerland. The company was founded in Vancouver, Canada, in 1998, where it remains headquartered.
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