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Live Nation Entertainment, Inc. functions as a prominent live entertainment firm. Its operations are divided into three core segments: Concerts, Ticketing, and Sponsorship & Advertising. The Concerts segment is responsible for organizing and promoting live music events, utilizing both company-owned/operated venues and leased third-party spaces. This division also manages music venues, stages festivals, develops related content, and provides management and other support services for musical artists. The Ticketing segment oversees comprehensive ticketing services. This includes providing ticketing software and information to clients through its flagship platforms, livenation.com and ticketmaster.com, alongside offering ticket resale options. Beyond its own events, this segment facilitates ticket sales for a diverse range of third-party clients, encompassing professional sports, performing arts, museums, and various venue types like arenas, stadiums, and clubs. Sales channels extend across websites, mobile applications, and physical outlets. Through its Sponsorship & Advertising segment, the company secures global, national, and local sponsorships and advertising placements. This involves diverse formats such as physical signage, promotional campaigns, and digital rich media ads, including those integrated with live streaming and music-related content, all distributed across its extensive network of venues, events, and digital platforms. This division further specializes in devising strategic sponsorship initiatives and crafting bespoke events or programs tailored for particular brands. As of December 31, 2021, Live Nation Entertainment controlled a significant portfolio of entertainment venues, with 165 located across North America and an additional 94 internationally, either through ownership, operation, or leasing arrangements. Originally incorporated as Live Nation, Inc. in 2005, the company adopted its current name, Live Nation Entertainment, Inc., in January 2010. Its corporate headquarters are situated in Beverly Hills, California.
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